Mixed Meat Consumers – The ANTI, PRO, and INTERM Groups

Mixed Meat

In the world of mixed meat, there are several groups of consumers. These are called the ANTI group, PRO group, or INTERM group. The BEEF-Tray is a typical example. It contains burgers that are hidden and thus evoke negative associations. Similarly, the ANTI group and the INTERM group expect liking values to be close to the BEEF-Tray. Both groups display similar preference patterns, however, with PRO consumers showing a higher purchase intention to consume 100% vegetable burgers.

ANTI group

To assess the relative appeal of different meat substitutes, the participants were asked to complete a questionnaire with 36 statements about six aspects of meat reduction. The results showed that participants rated a 100% beef burger as their favorite. Although all six products were enjoyed to a similar degree, the ANTI group was more likely to rate a mixed protein product as the best. Nonetheless, there are still some important differences between these groups.

PRO group

The PRO group for mixed meat has gained popularity in recent years, primarily due to the increasing health concerns surrounding high-meat consumption. While all participants were concerned about animal welfare, it seemed that the PRO group placed the biggest emphasis on the health issues relating to meat consumption. Despite these differences, PRO group members tended to like all six products to similar degrees. For example, the mixed protein product was preferred by participants to a 100% vegetable product.

INTERM group

Whether consumers are willing to reduce their meat consumption is not a straightforward question. Researchers have used an online survey to examine consumers’ attitudes toward mixed meat products. The results showed that the INTERM group was less committed to reducing meat than the PRO group. However, there was no significant difference in the proportion of vegetables to meat in the two groups. In other words, consumers are likely to prefer mixed meat products over 100% meat.

BEEF-Tray

A recent study found that a combination of a beef burger and a veggie burger is more appealing to consumers. The study found that mixed meat burgers are far more appealing to consumers than vegetarian and vegan alternatives. In a recent survey, we asked a group of over 500 people whether they would buy a mixed meat burger or a veggie burger. Almost two-thirds of the participants said they would buy the latter.

BEEF-Bag sample

A BEEF-Bag sample contains 875 mg of protein and is a good starting point for any mixed meat diet. To create the sample, 20 Australian restaurants were surveyed and their menus were analyzed. The most common accompaniments were also tallied based on their frequency of appearance. The results of this study can be used as a reference for the scientific design of mixed meat meals.

BEEF-Bag

A BEEF-Bag mixed meat bag weighs 25 pounds. It contains a variety of cuts including stew meat, ground beef, and ribs. You can also choose from a variety of steaks and roasts. The meats in this bag are all raised without added hormones and antibiotics. Beef-Bag is one of the best ways to save money on beef. This product can be found in many grocery stores.

BEEF-Tray sample

The BEEF-Tray sample had the highest expected liking score among the three attitudes groups, and the largest percentage of willing purchasers. This study also found that the PRO group’s liking scores were similar to the BEEF-Bag group’s, indicating that the visual presentation of the BEEF-Bag sample has some influence on the hedonic response. However, we would like to analyze the BEEF-Bag sample in relation to its corresponding image.